Rank Math as Part of a Holistic SEO Toolkit: A Comprehensive Guide
Table of Contents
What SEO tools should I be using?
As you have gathered from the title, I am going to say Rankmath! But it´s a much more in depth question which i want to go into in more detail. This is a question that we get asked almost every day and it´s a complicated one to answer. Over almost 3 decades of working with SEO we have tried and tested pretty much every SEO platform that you can think of and now, our formula of Holistic SEO contains a professional toolbox of many professional tools – web based platforms, in house software, AI driven tools including those we have developed with our team and of course our “magic touch” of the things that we do as part of our strategy. So, to give you the name of one tool that will do everything to the standard of an SEO professional who follows the principles of Holistic SEO would be an impossibility.
However, in the world of SEO, having the right tools can make all the difference. For website owners who want to implement a solid SEO strategy without extensive technical expertise, Rank Math is an invaluable asset. It may not be the “magic Holistic SEO expert” in your back pocket but it’s a definite way to build a solid foundation for your content and from solid foundations great structures are built! Rankmath is like having an SEO consultant built right into your WordPress dashboard, guiding you through the fundamentals of the on-page elements of optimization and ensuring your website is primed for success.
Transparency – A pillar of Holistic SEO & Vital in Business in 2025!
With trust being a major part of how we do business and indeed one of the fundamental elements of holistic SEO, we should point out that we are affiliates for Rankmath so if you join their paid service through our links we do receive a small commission but don’t let that put you off because the truth is that we don’t recommend many tools or platforms and we could be recommending things that cost hundreds or thousands a month and receiving huge kick backs. Likewise, every single product “along the lines of” Rankmath are screaming out for promoters so we could be writing about whoever gives us the most money but we choose to write about Rankmath because it’s a solid tool which comes at an affordable cost and we wholeheartedly believe that when used in the right way and in the right context it is an invaluable tool and the best in it´s class. In this article we will explain why.
What is Rank Math, and How Does It Align with Holistic SEO?

Rank Math is an advanced SEO plugin designed to help website owners optimize their content and improve search engine rankings. Its features align closely with Holistic SEO principles, focusing on user-centric design, content quality, and technical excellence. By offering tools that simplify traditional SEO tasks, such as optimizing metadata, generating schema markup, and analysing SEO performance, Rank Math empowers users to create content that resonates with both search engines and readers.
Holistic SEO emphasizes creating value for users, and Rank Math supports this by integrating advanced analytics, internal link suggestions, and keyword optimization tools. These features ensure that your website not only ranks higher but also delivers meaningful, engaging content.
Where RankMath excels during the content creation phase is as an automated “checklist” as the fundamental structure of your page or article. Because although we have come a long way from the days of keyword stuffing tactics, even with AI powered search, we still have to follow certain “fundamentals” because even the best search engines need to know in an instant what the content is about. These fundamentals serve to tell the search engines the overview and from there the other elements of holistic SEO kick in to hopefully send your rankings to the moon!
So, let´ s dive in to what we love about Rankmath and why it´ s our top pick for must have tools for your website.
Free vs. Pro: Which Version is Right for You?
One of Rank Math’s biggest advantages is its generous free version, which includes features like:
On-page SEO analysis.
- Integration with Google Analytics and Search Console.
- Basic schema markup.
- Keyword tracking and optimization.
The paid version, however, takes things to the next level and comes at a really affordable price which, in my opinion is well worth the investment. For example you benefit from (amongst much more):
- Advanced analytics and keyword rank tracking.
- AI-generated schema for improved visibility.
- Comprehensive support for WooCommerce SEO.
- More options for content optimization and redirection management.
You can always get started with the free version but for the added benefits, if you are serious about the best performance the paid version really is worth the investment. This video explains the full side by side comparison between the FREE and the PRO versions of Rankmath.
How does RankMath fit with a Holistic Approach to SEO?
Rankmath is packed with features that support SEO in general but are of particular importance to Holistic SEO. These include (amongst many others):
- SEO Score Analysis – This provides a clear overall score for your content´s SEO readiness to help you focus on the “on page” side of things.
- AI-Generated Meta Data – The AI function is Rankmath is great to help you create metadata which contains your main target keyword(s) in a natural way.
- Schema Markup Generator – This simplifies the process of adding important structured schema data to your pages.
- Analytics – Connect with your Google Analytics account to get a good insight into how your site is performing
Tips for Using Rank Math Effectively with Holistic SEO
- Don’t obsess over keyword density – While it’s important to aim for a good SEO score, keyword stuffing will hurt your ranking and make your content unreadable. Focus on using your keyword naturally in key areas like the headings, introduction, and conclusion. RankMath scores from red (you are miles off) to green (spot on) but when it comes to keyword density, if you are using alternatives of your keywords and natural language to incorporate the theme then you don´t need to over obsess with getting this to full green. An amber score with good natural content that is built around the principles of E-E-A-T is often more valuable
- Utilize AI tools – Rank Math has built-in tools to help you write better metadata and optimize your content. These will save you time and improve your results. As with any AI, you should always revise and make your own edits in your style but having such a handy tool helps with writers block and to expand and bring ideas to the table. For website owners who want a quick helping hand this is a wonderful tool to have. Your writing buddy that´s always ready!
RankMath vs Yoast
We get asked this a lot when clients want to have a plug in and over the years we have worked with both. I can honestly say that I find Rankmath is easier to use which in turn means you get better results plus when paying for a professional version you get more for your money.
Then of course there are the technical aspects. This image, taken from the RankMath website gives a good overview.

This video compares two popular SEO plugins: Rank Math and Yoast. The speaker, Jack from Rank Math, aims to provide an objective analysis of both plugins, highlighting their strengths and weaknesses.
Key Points:
- Speed: Rank Math is significantly faster and more lightweight than Yoast, resulting in better page speed performance.
- SEO Analysis: Both plugins offer comprehensive SEO analysis, but Rank Math focuses on keyword optimization and readability, while Yoast emphasizes content readability and structure.
- Features: Rank Math offers a wider range of features, including content AI, internal link suggestions, and advanced schema markup options, many of which are available for free.
- Pricing: Rank Math offers a more cost-effective solution, especially for users with multiple websites, as it provides all features for a single price, while Yoast requires separate purchases for different functionalities.
- User Experience: Rank Math is considered more intuitive and user-friendly, with a focus on providing valuable insights and tools for content creators and website owners.
Overall:
The video concludes that Rank Math is a superior choice for most users due to its speed, comprehensive features, affordability, and user-friendly interface. It is particularly beneficial for content creators, website owners, and agencies looking to improve their website’s SEO performance and streamline their workflow.
Amazing RankMath Features To Mention
In addition to the basics, there are a number of things which as a website owner you need to be on top of and RankMath makes it easy. In this section I will give an honest overview into my opinion about each of them because, as enthusiastic as I am about RankMath, I also genuinely believe that using a professional SEO company is still vital. What RankMath allows you to do is stay in control and in turn often reduce your professional fees because you can learn how to do certain things including maintenance of a number of important things on your own, thus freeing up the time of your SEO professional. These features may be part of the pro package but well worth talking about.
These include:
- Keyword Rank Tracker – You can keep an eye on how your keywords are ranking and their position. Now, it´s worth noting that when you use professional services such as those that we offer at HolisticSEO.net, we are looking at all of the search engines, the AI tools and much more. This tool works on more simple algorithms based on the major search engines but, considering Google makes up a massive share still of the search market, this tool is great to see if you are ranking and how you do from week to week or month to month and where you need to focus your attention.
- 404 Error Monitor – This is really useful and important. One thing that will really go against you in the eyes of the search engines is when links are broken and they can become broken for so many reasons. Perhaps you update a page and change the slug not remembering an article from 3 years ago that links to it. If you are not seen to be on top of the technical elements of your website then it doesn´t reflect well with users or with search engines. This monitor allows you to see when false hits occur and setup respectable 301 permanent redirects to appropriate content.
- Speakable Schema – This is a really important thing to have going on in your website for 2025 and beyond as we move more and more (and at faster rates than ever) into voice search.
- Sitemaps – You must have a sitemap and if you use Rankmath for nothing else, this tool is great. It automates everything so every page you add, every blog you post and every change you make is automatically incorporated into the sitemap which the search engines use to find their way around. Rankmath makes sitemaps something you can set and forget and that in itself is a dream come true for most!

You can see a full list of RankMath benefits here.
Do Professional SEO Experts Use RankMath?
Absolutely. In fact if you work with us to look after your SEO from a truly holistic point of view we will always install Rankmath and when your budget allows we always recommend having the Professional Version. Whilst there is no one single tool that can cover every aspect of how we work as a truly Holistic SEO specialist consultancy, the on page and back-end side way that RankMath gives valuable insights are extremely useful to website owners and professionals alike.
If you work with us on an ongoing basis we may include Rankmath within our fees but if you want to keep an eye on things without the ongoing fees of an agency or create content yourself then having the best tools at your fingertips and integrated into every area of your website is fundamental.
Conclusion: What Can You Do as a Website Owner?
RankMath is a powerful tool that can help any website owner, from beginner to expert, implement a successful SEO strategy. It goes beyond simple SEO adjustments by offering guidance and tools that align with the principles of Holistic SEO. This means that your website won’t just rank higher, it will also provide a valuable and engaging experience for your users.
Want to know more?
Click this link to explore RankMath and how it can help your wordpress website. Or, as always get in touch with us to discuss your SEO plan and how we can help with every aspect of your search engine presence with our Expert Holistic SEO services.