what is technical seo and why is it important?
Technical SEO - What is it? Why is it fundamental in holistic SEO?
When we talk about technical SEO a lot of people are left confused, in fact I´ve met countless “SEO experts” who don´t really understand it because many work with tools and site builders that incorporate the basic elements so many SEO agencies still just put their efforts into keywords and backlinks.
For successful rankings in 2025 and beyond, the technical aspect of SEO is more important than ever before and we are experts at not only knowing the subject inside out but also how to implement it to the very last detail.
In today’s digital landscape, technical SEO serves as the cornerstone of effective search engine optimization. It encompasses the critical optimization of a website’s infrastructure to ensure compliance with search engine algorithms while delivering an exceptional user experience. Think of technical SEO as your website’s engine room – while visitors may not see it directly, it powers everything from site speed and mobile responsiveness to secure connections (HTTPS) and efficient crawlability.
Technical SEO vs On-Page SEO
On-page SEO is vital and it´s a fundamental part of the work we do every day – what people see. But, what sets technical SEO apart is its fundamental role in establishing a strong foundation for all other SEO efforts including the on-page SEO work. Without proper technical optimization, even the highest quality content and most strategic keywords won’t reach their full potential. It’s like building a house – you need a solid foundation before adding the walls and roof. Technical SEO provides that foundation by ensuring search engines can effectively crawl, index, and understand your website’s content.
Consider these key impacts of technical SEO:
- Search engines can discover and index your content more efficiently
- Pages load faster, leading to improved user engagement and lower bounce rates
- Mobile users enjoy a seamless experience across all devices
- Security measures protect user data and build trust
- Structured data helps search engines better understand your content
- Core Web Vitals optimization ensures optimal site performance
Common technical issues like broken links, duplicate content, or poor mobile optimization can significantly impact your search rankings and user experience. Conversely, a well-optimized website that loads quickly, works seamlessly across all devices, and maintains secure connections will not only rank better but also convert visitors more effectively.
As part of our Holistic SEO services, we dive deep into each aspect of technical SEO, providing you with practical insights and actionable strategies to optimize your website’s technical foundation. From site architecture and mobile optimization to Core Web Vitals and security measures, we’ll cover everything to ensure you have a technically sound website that both search engines and users will love.
Ready to transform your website’s technical performance? Contact us for a comprehensive technical SEO audit and personalized optimization strategy.
Why is Technical SEO important?
This question is one that crops up a lot. My website works fine so why is technical SEO important? The answer is simple – user experience and reputation.
We have all visited websited on our mobiles and found that they don`t display properly or we have to scroll from left to right to read the content. What do we do? Usuallly hit the back button and find another. We also get frustrated when a link doesn´t work or when we have limited mobile signal and a website loads really slow.
Well, if those things frustrate you and me, they frustrate our visitors and they also frustrate modern search engines which are powered by AI and evaluate the user experience across a wide range of devices, screen sizes and carying conditions. If you have broken links, have not bothered to update information, don´t really care about the experience of your users then search engines will give your website much less credibility.
Even down to the server that hosts your site, if it´s slow to respond it all brings down the level of authority that you send out. As experts in holistic SEO, we look at SEO as a whole and build in the fundamentals like Technical SEO, user intent and much more when we create websites as well as work with website owners as part of their projects with us to ensure that every technical aspect is giving outstanding results.
An Overview of Technical SEO
This video summarises what technical SEO is all about. It also shows how well AI video generators perform (but we couldn´t quite get the final screen right so blame the robot!).
FAQ - What people ask us about Technical SEO
You may have many questions about technical SEO and you are welcome to contact us about anything that you want to know. But here is a list of some of the most frequently asked questions our customers ask us.
What is Technical SEO and why is it important?
Technical SEO refers to optimizing your website’s infrastructure for better crawlability, indexation, and interpretation by search engines. It’s a foundational element of SEO that supports other efforts like content and link-building. Without a strong technical base, these efforts may fall short of their potential.
How does site speed affect SEO and what is considered a good page load time?
Site speed directly impacts SEO by influencing user experience and engagement. Faster websites retain users longer, reducing bounce rates and improving rankings. Aim for a page load time under 2-3 seconds by optimizing server performance, compressing files, and leveraging caching. Tools like Google PageSpeed Insights can pinpoint areas for improvement.
What is an XML sitemap and why do I need one?
An XML sitemap is a file that outlines your website’s structure, helping search engines efficiently find and index content. It is particularly crucial for large or dynamic websites with frequent updates, as it ensures all important pages are discoverable. Submit your sitemap via Google Search Console for better crawl efficiency.
What is structured data and how can it help my website?
Structured data, or schema markup, helps search engines understand your website’s content by categorizing it. For instance, adding markup to a product page can display star ratings and prices in search results. This enhances visibility and click-through rates. Use tools like Google’s Rich Results Test to validate your structured data.
What is mobile-first indexing and how can I ensure my website is mobile-friendly?
Mobile-first indexing means Google prioritizes your site’s mobile version for indexing and ranking. To ensure mobile-friendliness, adopt responsive design, optimize images for smaller screens, and improve loading times. Focus on core web vitals like visual stability and interactivity. Test your site using Google’s Mobile-Friendly Test and address identified issues.
History of SEO
See how over the last 3 decades that we have been working in SEO, the sector has evolved.
TECHNICAL SEO
Optimize site speed, structure, and accessibility for superior performance.
CONTENT PLAN
Creating valuable, engaging, and authoritative content tailored to your audience.
USER EXPERIENCE
Deliver intuitive, enjoyable experiences across all devices and connection types.
E-E-A-T PRINCIPLES
Build trust with expertise, authority, and transparency in every aspect of your website.
Want to know more about technical SEO?
Whether you want to have a chat about your website and how to improve your SEO and search engine ranking performance or if you are looking for a comprehensive technical SEO audit, we would love to hear from you.
As specialists in every aspect of Holistic SEO, we can help you no matter what your business size – from startups to multi-nationals. Please get in touch to discuss your technical SEO requirements as part of a holistic approach to search engine optimisation.